Pam
You’ve got something amazing to offer. You know it. Deep down, you feel it in your bones. But somehow, the world doesn’t seem to notice.
It’s frustrating, isn’t it? Watching others get the recognition, the clients, and the opportunities you know you’re just as qualified—maybe even more qualified—to have. And yet, here you are, feeling like the best-kept secret in your industry.
You’re putting yourself out there, at least as much as you think you can. Maybe you’re posting on social media or attending networking events, but it feels like you’re shouting into the void. Crickets.
And if we’re being honest, part of you wonders if it’s even worth it. Is this just how it’s going to be? Do you have to morph into some loud, overly polished version of yourself to finally get noticed? The thought alone makes you want to crawl under a rock.
Let me stop you right there.
You don’t have to sell your soul to be seen. You don’t have to fake it, shout louder, or magically turn into someone you’re not.
You can build visibility in a way that feels authentic, doable, and—dare I say—aligned with who you really are.
Let’s dig in –
Why You Feel Invisible - (And Why It’s Not Your Fault)
Let’s get one thing straight: Your invisibility isn’t a reflection of your talent, your expertise, or your worth.
It’s a reflection of a system that often rewards noise over nuance. A world that makes you feel like if you’re not loud, shiny, and “on” 24/7, you’re invisible.
But here’s the truth: You’re not invisible because you don’t have what it takes. You’re invisible because the way you’ve been taught to “market yourself” doesn’t fit who you are.
And that’s not your fault.
Maybe you’ve tried to fit into the mold. You’ve tried the social media schedules, the pitch-perfect branding, the networking scripts that make you cringe. But none of it felt right, or worked out, did it?
Here’s why: You can’t stand out while pretending to be someone else.
Authenticity isn’t just a buzzword—it’s the foundation of real visibility
The Fear That Holds You Back
Now, let’s talk about the elephant in the room: fear.
Fear of being judged. Fear of not being good enough. Fear of putting yourself out there and hearing crickets—or worse, being criticized.
It’s not just a small voice in your head; it’s a megaphone. It says things like:
- “What if they don’t like what I have to say?”
- “What if I’m not professional enough?”
- “What if I fail, and everyone sees it?”
That fear? Yeah, it might be kinda valid. But it’s also lying to you. And keeping you stuck.
Because the people who need you—the clients you’re meant to serve—aren’t looking for perfection. They’re looking for connection. And, they’re looking for it with you.
Visibility Doesn’t Have to Be Overwhelming
Here’s where we flip the script.
Visibility doesn’t mean shouting from the rooftops. It doesn’t mean plastering your face all over Instagram or writing the perfect LinkedIn post every day.
It means showing up consistently in small, meaningful ways. It means being brave enough to share a piece of your story, even when it feels vulnerable.
It means letting people see the real you—the person behind the expertise, the passion, and the drive.
And the best part? You can start small.
Three Small Steps to Start Building Visibility Today
Shift Your Mindset:
Every time your inner critic whispers, “You’re not enough,” respond with, “I’m learning, and I have value to share.” Write it down if you need to.
Share a Story:
Pick one moment that inspired you to start your business and share it. It doesn’t have to be long or polished—just real.
Engage Authentically:
Comment thoughtfully on a post in your industry. Offer insight or encouragement that adds value.
The Clients You’re Meant to Serve Are Waiting
If you think about it, you’ll very quickly realize your clients don’t want the “perfect” version of you. They just want you.
The real, raw, passionate you who genuinely cares about what you do and the people you serve. The person that can actually help them.
If you’re ready to stop being the best-kept secret in your industry, I’ve got something for you: A Masterclass: FINALLY Find the Courage to Be Seen, It’s a FREE Class where we will be doing a deep dive into how to release the fear, build your confidence and be able to step into the spotlight with ease and authenticity.
Click Here to learn more about it and get registered.
I hope to see you there because the world needs what only you can offer. It’s time to step into your light.
Thank you, for this amazing post I needed to hear everything you said because I’ve been struggling and feeling like a failure. Now, I feel like I am ready to make a difference and I can and will make a difference.
Thank you Glenda! I’m so happy to hear that. It’s what keeps me doing what I do. I hope I’ll get to meet you at the January Masterclass.
Yes fear is a tough one!
It is Marcus. And yet, it’s not insurmountable…You can even turn fear into an ally that fuels your visibility.
Check out my facebook livestream about it here. I’d love to hear what you think.
This is a very encouraging post. I think you’re right about feeling like we have to market ourselves in ways that aren’t a match to who we are.
Thanks Jeanine, yes it really can be a problem because a lot of times it just keeps us stuck.
This is gold!
This post and the goals really resonated with me. I do struggle with this, and have come to many of the same conclusions. People want real, but that’s not often rewarded.
My husband and I have vowed to try to stay real, even if it doesn’t get us as many immediate returns. I love much of what you’ve shared here.
Sharing this!
Laurie
Ridge Haven Homestead.
Thank you so much Laurie! I learned these lessons the hard way just like you. It’s really cool that you and your husband have made a commitment to stay real. You comments and the fact that you shared it means a lot to me. I hope I’ll get to meet you at the mastermind on the 7th.